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Lorenzo Associates, Inc., Revives Educational Pathways Newsletter And Launches E-Mail Marketing and Content Creation Service
February 8, 2010, Clarence Center, NY:
Lorenzo Associates, Inc., has revived its free electronic newsletter,
Educational Pathways, with a February 2010 issue featuring an article
headlined “My Most Recent Educational Pathway: Meandering From Freelance
to Corporate and Back to Freelance.” The
article offers solutions to what Lorenzo refers to as “The Horrible Boss
Syndrome,” a common ailment among many workers today that Lorenzo
recently experienced himself.
The article cites three interesting books that Lorenzo says can
help people overcome problems associated with having a horrible boss:
“Drive,” by Daniel Pink; “A Life at Work,” by Thomas Moore; and “Living
in the Moment,” by Gary Null.
Free Newsletter Covers Wide Range of Educational Topics
Educational Pathways (EdPath) is an
online newsletter that has been covering online teaching and learning,
education technologies, information literacy, the globalization of
higher education, and many other interesting topics related to the
education industry since January 2002. The EdPath archives are freely
accessible at
http://www.edpath.com/stories.htm.
Lorenzo noted that in addition to
writing more self-motivation and self-improvement articles,
future issues of EdPath will return to publishing stories based
on interviews with leading educators from all over the world and
references to the latest research in the field.
e-Mail Marketing Service
Features eContent on eContent Newsletter and Free Reports
Lorenzo Associates, Inc., has also
launched a new e-mail marketing and content creation service, called
eNewsletters, Etc.
In partnership with Constant
Contact, a leading e-mail marketing service, Lorenzo has started this
professional service business by writing and publishing another free
electronic newsletter called “eContent on eContent.”
This eNewsletter features
information geared specifically toward helping businesses that are
thinking about publishing an eNewsletter and other types of articles and
publications, including case studies, white papers, feature articles and
web content. The
eNewsletters, Etc. website also features brief reports for free,
such as
“So, You Want to Start an eNewsletter,”
and
"Applying the Five Ws to Your Online Research."
Lorenzo added that eContent on eContent and
the brief reports have a strong focus on how to write and publish valid
and trustworthy information geared toward the needs and wants of a
company’s current and prospective customers.
About Lorenzo Associates, Inc.: Lorenzo Associates, Inc., develops and publishes resources for educators and online learners, including the Educational Pathways online newsletter, the Guide to Online Education Degree & Certificate Programs website, and the Guide to Online MBA Programs website. A New York State corporation headquartered in Clarence Center, NY. Lorenzo Associates, Inc., also provides research, writing, editing and publishing services for select clients in the education sector and a new e-mail marketing and content creation service in partnership with Constant Contact, called eNewsletters, Etc. For more information, see www.edpath.com.
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