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SurfingThroughNoise

9/03

THE NEW WORLD OF ONLINE MARKETING FOR DISTANCE EDUCATORS: HOW HIGHER ED INSTITUTIONS (ESPECIALLY FOR-PROFITS) AND INTERNET-SAVVY COMPANIES ARE PROSPECTING OVER THE WEB FOR POTENTIAL STUDENTS
Put yourself in the shoes of an adult who never completed his or her undergraduate degree and is thinking about returning to school. You’ve seen the television ads promoting the University of Phoenix and understand, in a vague sort of way, that you can earn a legitimate degree conveniently through a high-speed Internet connection. You want to learn more about the possibilities that exist out there for earning a degree online, so you go to your Internet-connected computer at home, or at work, and type out the words "online degrees" into the Google search engine. MORE

FOUR STRATEGIES TO TAKE BEFORE INVESTING IN A PORTAL SERVICE
Are you thinking about adding the services of a distance education portal to your online marketing efforts? According to Jeff Harmon, marketing director of the University of Illinois Online, there are four primary strategies you should take before investing in any of these services. MORE

TALLYING OF UNIQUE VISITORS BRINGS QUESTIONS
For what it’s worth, below is what nine major DE portal sites reported to Educational Pathways as the monthly average total of unique visitors who visit their Web sites. When we saw a huge disparity between what Peterson’s Distance Learning portal (a fairly recognizable brand) reported to us and what the others reported, we asked Peterson’s Vice President of Marketing Michael Fleischner why the Peterson’s figure seemed so low. MORE

EDPATH'S GUIDE TO NINE DISTANCE-EDUCATION PORTALS
ClassesUSA.com, which is also the publisher of Succeed Magazine, might be the granddaddy of Web sites offering a sophisticated cost-per-lead marketing program that is known for producing results. Two for-profits and one non-profit institution claimed that ClassesUSA has generated surprisingly large numbers of qualified leads, over surprisingly short periods of time, for their enrollment-producing efforts. MORE

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