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4/03

STORY OF A FOR-PROFT
To get a sense of how dramatically Capella University has grown in recent years, one needs only to consider that in 1999 this virtual institution, geared specifically for adult working professionals, had about 600 matriculated "learners" (students are called learners by all Capella employees), and today, at press time, it has more than 8,000 matriculated learners. MORE

CAPELLA'S INFRASTRUCTURE
The basic organizational structure of Capella University’s 379-member operational, leadership and services staff (about three years ago it was a 75-member staff) is comprised of five primary departments, listed below. MORE

MARKET-DRIVEN FOCUS
"We start out with a very market-based approach," explains Vice President of Marketing Dave Gilbert when talking about Capella’s basic marketing philosophy. "We start out with who are the learners and why are they coming to us? What do they hope to get out of this experience? MORE

HOME-GROWN STUDENT PORTAL GUIDES CAPELLA LEARNERS
An important project at Capella is the on-going development of its home-grown student portal called "iGuide," which was launched in March of last year. MORE

CONSTRUCTING COMPETENCY-BASED LEARNING ENVIRONMENTS
Another key instructional methodology and strategy at Capella is keenly focused on ultimately converting every course (currently about 600) to support and maintain what’s commonly known as "competency-based" or "outcomes-based" learning. MORE

REVAMPED MBA PROGRAM INTRODUCES PROFESSIONAL EFFECTIVENESS CORE
When Capella launched its newly revamped online MBA program in October of last year, it introduced a unique component to the program called the "professional effectiveness" core. Its development was based on a market study conducted in 2001 of 37 companies from across the country. MORE

Q & A WITH JAMES WOLD, EXECUTIVE DIRECTOR OF CAPELLA'S SCHOOL OF ED
In the January 2003 issue of Educational Pathways (EP) we wrote about five higher education online learning programs built around enhancing the job skills of today’s K-12 teachers and administrators. At that time, we also interviewed James Wold, Capella’s executive director of the School of Education, which currently enrolls approximately 1,500 students. MORE

QUICK TAKES ON EFFECTIVE PRACTICES
Our regularly featured column takes a look at Capella’s Writing Support Center. MORE

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