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Spring-Summer 2008, Vol. 7, Issue 3

DIGICATION MAKING HEADWAY IN HIGHER ED ePORTFOLIO MARKETPLACE

by George Lorenzo

Digication is a web-based eportfolio software company that was created by two art educators, Jeffry Yan and Kelly Driscoll, both graduates of and faculty members at the Rhode Island School of Design (RISD), noted as one of the top art schools in the country. Driscoll and Yan also have extensive backgrounds in web application development, user interface design, and digital media, so it makes sense that they have created an eportfolio product and service that has become highly regarded for its ease of use; great-looking, customizable and intuitive interface; and its strong capability to easily store and display complex digital images and video files. Driscoll and Yan also have a strong community-building, social-networking, Web 2.0 kind of mindset that is helping to steer their product down interesting and highly creative educational pathways.

A CMS and Eportfolio Web-Based Software Solution
Digication got its start back in 2001/02 when Yan and Driscoll started to build some web-based tools for the classes they were teaching inside RISD’s Master of Arts in Teaching (MAT) program offered by the Department of Art + Design Education. MAT is a cohort teacher preparation program for artists and designers that culminates in recommendation for K-12 teacher certification.

In its first phase of development Digication was a basic course management system (CMS) that gave faculty the ability to post syllabi, assignments, announcements and online resources, as well as hold online discussions and use a grading module. The development of the eportfolio side of the Digication software came on the heels of the first phase. By 2004, the entire package of a basic CMS and eportfolio software solution, with an application service provider model and offering, was licensed commercially campus-wide at RISD.

How Otis College Uses Digication
Yan explains that by 2006, through word of mouth only, Digication was servicing about six institutional clients, one of which was the Otis College of Art and Design, a small private college in Los Angeles with about 1,125 students.

According to Sue Maberry, library director and assistant to the provost for instructional technology at Otis, Digication appealed to both students and faculty there because "it had been designed by artists and designers, and it looked beautiful." In addition, "all we needed was a kind of light course management system. We did not need anything quite so robust or expensive as a Blackboard or WebCT."

Otis now has an online environment labeled "OSpace: E-Portfolios and Learning Management Systems." Located at http://ospace.otis.edu, the system provides a web space for every class offered at Otis, where students and faculty can utilize the Digication CMS to enhance or add on to their face-to-face classes, as well as build communities, clubs and individual showcases with the Digication eportfolio functions and features.

Maberry explains that many departments in the college are now requiring students to create eportfolios. Starting in the Fall semester, Otis will be conducting a pilot in its Liberal Studies Department in which students will be required to create writing eportfolios, beginning in their freshman year and constructed and built upon up through their graduation.

Maberry adds that the pilot is part of a larger discussion about using eportfolios as part of their next WASC reaccreditation process to assess liberal studies course learning outcomes. In the meantime, the college has been using eportfolios to reveal assessment results of student artwork during its most recent WASC visits.

Rapid Growth
Today, Digication offers three "editions": personal, for individuals; K-12, for teachers, schools and districts; and higher education, for teachers, departments and campuses. According to Yan, students and teachers from more than 2,000 K-12 schools and higher education institutions throughout all 50 states currently use Digication. More than 600 higher education institutions have personnel using Digication for a wide variety of purposes.

The company is based out of Providence, Rhode Island and currently has 10 employees. "It has been all organic growth to this point," says Driscoll. "We are quite proud of the leanness of our team. We can make changes and adjustments on a dime. We feel very fluid in our conversations with our customers and then rolling things out to fit the requests they have."

RISD’s Rollout
That kind of collaborative business philosophy is how Digication was developed and implemented at RISD in the first place. "What we liked about Digication is that we had the opportunity to help develop the system with them," says RISD Provost Jay Coogan. "We were really their test case for making this tool useful."

Coogan explains that Digication was built with an emphasis on keeping it "clean, simple and very direct. I think that is one of the things that we benefited from in this partnership - being able to work collaboratively with them to make it have the kind of look and feel that felt right for artists and designers. That is why they have started to have success working with other art and design schools."

Sticky and Useful
"One of the things we figured out early on - because we were using it in the trenches with our own students - is that if we are going to build this tool, it better be used," adds Yan. "We made sure that the features and philosophy came with a fairly sticky interface. This way students will essentially enjoy using it. They will actually participate in it. Plus, the institution will get the data that they need out of it, and the faculty will be able to really use it as part of a teaching and learning tool."

The fact that Digication came out an art and design pedagogical perspective has helped focus its products and services around an iterative learning process, Yan continues. "It is about reflection; it is about critiques; it is about collaboration. It is about working in this studio space where we can see each other’s work, talk about it in the hallways and really provide formative feedback. That is where the learning takes place. It is not just learning for the sake of getting a number. There is not a number at the end of a critique."

Evidence of Usage
Evidence of the extensive amount of Digication usage can be found inside an online central directory with links to numerous schools and institutions with Digication eportfolios, located at http://risd.digication.com/portfolio/directory_schools.digi.

Driscoll explains how Digication focuses on community-building and an openness among its users, whereby students and faculty can see how their work is measuring up to others. "It’s quite fun to browse through other people’s portfolios," she adds. "I think we live in a very visual culture today. So, no mater what industry you are working in, people are quite comfortable with sharing images, or small movie files or PowerPoint presentations related to their work. Our software has built-in templates and modules that allow people to very easily control how they want to present their work."

Evidence of Digication’s stickiness and usefulness can also be found in the RISD MAT program (see http://risd.digication.com/portfolio/directory.digi). "What’s really extraordinary about the tool is just how intuitive it is," says RISD Department Head, Art +Design Education, Paul Sproll. "The actual design of the interface is elegant in itself, which is really important to us. As long as you can use Microsoft Word and you know how to scan something and upload it, you can use it. It’s that straightforward."

Assessment and Accreditation
Beyond Digication’s straightforwardness lies another layer of functionality that deals with assessment and accreditation management.

"The State Department of Education in Rhode Island required, as part of its accreditation process, that we archive all of our students’ work, and that we connect that work to standards," says Sproll. "So, we looked at the Digication technology as being a vehicle for making those things happen."

In the MAT program, for instance, the assessment of a candidate's performance across all coursework and a spectrum of experiences is evaluated in relationship to the Rhode Island Beginning Teacher Standards (RIBTS). MAT students demonstrate how they have met an acceptable level of proficiency in each of the RIBTS by posting items of evidence, in a variety of formats, inside a "Standards Matrix" that resides in their Digication eportfolios.

Posting to standards is the "program eportfolio" component of an MAT student’s culminating "Degree Project." When students post their work to their program eportfolios, they are required to also post a reflection concerning how the work connects to the standards. "We ask our students to think very carefully about why they have posted something," says Sproll.

Two other components of the Degree Project are a teaching eportfolio and a degree project exhibition. The teaching eportfolio is a professionally compiled documentation of the MAT student’s instructional design and teaching skills, including an evaluation of his or her teaching performance at the elementary and secondary levels. The degree project exhibition is an interpretive process that showcases two significant lessons taught during student teaching, one each at the elementary and secondary level.

Degree Project Takes on New Dimension
Students completing their Degree Project must also participate in a conference with two of their cooperating teachers (one elementary and one secondary), two RISD faculty members and an external reviewer. The conference is held in a classroom that allows the student to project his or her work, all archived in their Digication eportfolios, onto an overhead screen.

Prior to the conference students created QuickTime recordings of their teaching experiences that have been housed inside their eportfolios. In these recordings students talk about their work and include shots of the classrooms they taught in along with overview shots and interviews with some of the elementary and secondary students they worked with as teachers.

"It’s quite an extraordinary opportunity to have a conversation around their work," Sproll says. "We can see their work. We are able to capture the complexity of teaching and learning and the evidence of our students’ interaction with that in a way we were never able to do in the past."

Bigger and Wider Plans
After witnessing such progress and innovation occur in the MAT program, Coogan says he started to develop an academic plan for the entire college that would ramp up eportfolio adoption across campus. Students will collect, reflect and share their work inside Digication eportfolios over their college careers, and RISD will host an online environment where entire graduating classes could be archived. "We can then use that as a way of looking over a period of time at how we are doing in terms of outcomes that we expect our students to have. We could randomly go through and pick various student eportfolios, that include their written and visual work, and then look at them from their first year through their final year at RISD and see what kind of progress they made. Then we can look at them in comparison to other students in their department or in their classes.

"That’s where I’d like to see us go. That is going to require a number of things that are not in place right now, such as training faculty how to introduce this idea to students and having workshops for students to learn how to develop this as a routine."

A New Generation of Eportfolios
To successfully accomplish similar eportfolio-related goals, whereby large numbers of students routinely post, reflect, share and build communities around their academic coursework, Yan and Driscoll believe that the emphasis on assessment, while important, needs to be framed more specifically within the context of teaching and learning. "If an eportfolio is just a collection mechanism for the purpose of assessment, there’s nothing for the student from a learning point of view or from an engagement point of view," Yan says. "There is really nothing to motivate them to do it except that they were asked to do it. Students will not treat it like it is an enjoyable, motivating and engaging process."

Yan claims that some of the early promises of eportfolios, in general, were framed too strongly around assessment tools. Instead, "it is really the building of community that makes eportfolios sticky and provides value for people."

He compares these notions to the way people use Web 2.0 applications, such as Flickr, Facebook and YouTube, as avenues to reveal their creativity. "For us (producing an eportfolio) ought to be as easy as uploading a movie to YouTube or a photo to Flickr. We focus on being able to allow for our users to do that, so we don’t put in too rigid of a structure."

Yan adds that he is finding that the current growth of eportfolio adoption has brought about very exciting times for his company as well as for teachers and learners. "The very act of showcasing and sharing work actually addresses many learning and pedagogical opportunities that were not available before. While we believe in assessment and accountability, we also believe that eportfolios have more potential to really address the needs of teachers and learners."

www.digication.com

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