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December 2006, Vol. 5 Issue 10
 

NOTES FROM THE CHRONICLE OF HIGHER EDUCATION TECHNOLOGY FORUM:
STRATEGIES FOR CAMPUS LEADERSHIP
A synthesis of four presentations from the Forum that can be considered relevant to online teaching and learning in higher education.

ACCESS TO HIGHER EDUCATION: IS TECHNOLOGY THE SOLUTION OR THE PROBLEM?

by George Lorenzo
Editor-in-Chief

Editor’s Note: I had the pleasure of attending the Chronicle of Higher Education Technology Forum in Henderson, Nevada on November 13-15. More than 250 campus leaders attended the Forum, held at the Ritz-Carlton at Lake Las Vegas, a luxurious resort located 17 miles south of the Strip. I am an alumnus of the University of Nevada, Las Vegas (UNLV), and I have a few old college friends who still live there.

It was a great trip back to my old haunts, which were pretty much totally indiscernible due to the phenomenal growth of the City of Las Vegas and its surrounding suburbs. It was 12 years since I last stepped foot on Nevada soil. In particular, the new and rapidly growing UNLV campus, especially its new library, was extremely impressive and vibrant.

What follows is a synthesis of four of the presentations from the Forum that can be considered relevant to online teaching and learning in higher education. "eLearning" was the prevalent term used in all the discussions at the Forum about online higher education. In this synthesis, however, I used the term "online learning." Each of the four presentations synthesized here is headlined with the title it was given at the Forum.

Access to Higher Education: Is Technology the Solution or the Problem?
Arthur Levine, president, Woodrow Wilson National Fellowship Foundation, led this one-and-a-half-hour roundtable discussion that had a group of more than 100 educators break up into 12 teams to talk about the pros and cons of online teaching and learning in higher education and their relationship to access.

In his opening remarks, Levine, who is a very entertaining speaker, pointed out that there is a new majority of adult students who are, in large part, part-time working women over the age of 22 who do not want to spend a lot of their time on a physical campus. These prospective students want a stripped-down, less-expensive version of higher education that, for instance, does not include paying for services related to the athletic complex or student union. They don’t want to take elective courses, preferring to enroll only in courses that feature high quality instruction and are directly related to improving their job skills and career advancement possibilities. Levine said these students are "wonderful candidates for online learning, anytime, anyplace."

Levine also referred to the recently published National Survey of Student Engagement Annual Report 2006, titled "Engaged Learning: Fostering Success for All Students" (see http://nsse.iub.edu/index.cfm). The report had a small section on distance education where survey results were compiled from 4,000 distance learners from 367 colleges and universities. In brief, distance learners:

  • reported higher levels of academic challenge,
  • engaged more frequently in deep learning activities,
  • participated less in active and collaborative learning activities,
  • reported greater development gains, and
  • were more satisfied overall with their educational experience.

Levine explained that there is "slew of for-profit companies" rushing into providing online learning opportunities geared toward serving a new marketplace of adult learners. He added that the for-profits are increasing access to higher education, while also taking away students from the non-profits.

He asked the audience to break up into groups and answer two broad questions:

What are the pluses and minuses of online learning for access, giving your experience in the field, not theory?

What are you doing in terms of online learning and access? As a profession and field, how are you responding?

Most of the team discussions were not held long enough to adequately respond to question number two. However, as a general barometer of question- number-two responses, it can be said that institutions that were taking a keen interest in developing online learning courses and programs were focusing their efforts on increasing bandwidth and access to computers for students located in rural areas, placing a stronger emphasis on creating blended learning courses, and working harder at fostering collaboration across their respective campuses.

Question number one generated many lively discussions, most of which are condensed down in the following list of pros and cons:

Online Learning Pros

  • Adding an online learning option for some campus-based courses can increase enrollments and help take the pressure off departments that need to increase enrollments.
  • Helps to address differences in learning styles.
  • Offers opportunities for learning that are different than classroom-based courses.
  • Is a great way to improve capacity for access while not having to grow your physical plant.
  • Can easily track student progress.
  • Is an opportunity for collaboration across universities.
  • Provides access to new markets.
  • Some disability issues are overcome.
  • Is a constant threat to the status quo (seen as a positive influence).
  • Keeps the issue of access on the front burner.
  • Decreases security and safety issues.
  • Some students could not attend college at all if online learning were not an option.
  • There is an increase ability to share resources.
  • Allows for the possibility of experimenting with new teaching and learning innovations in ways that you cannot do in a traditional class.
  • Exposes students to different learning environments and learning styles.
  • Features both a moral and economic necessity related to preparing students for the future.
  • In an increasingly competitive marketplace, online learning is needed to compete and to survive.
  • Promotes anonymous risk-taking by students who normally would not participate in a traditional class.
  • It is durable, repeatable, and scalable, with marginal costs.
  • For adults looking to increase their career-advancement skills, online learning improves access and attracts motivated students.
  • It is economically efficient.
  • It is easier to tell how much learning is occurring in a given course, such as in an English composition course.
  • Community colleges can benefit when online learning opportunities are provided in a 2 plus 2 initiative.
  • In higher education systems where enrollments are expected to increase significantly in the near future, investments in online learning can help decrease the need for large investments earmarked for the construction of new campus buildings.

Online Learning Cons

  • Online learning can increase costs. For example, at one institution, enhancing its video conferencing capabilities for education-oriented communications between American and European institutions required more staff time, more support, and better facilities that made the educational experience more efficient,
    but it did not make it less expensive.
  • Online learning has the stigma of being perceived as less valuable than traditional classroom instruction.
  • It is difficult to hold continuous online conversations over adequate periods of time.
  • It reduces community.
  • Technology does not reduce cost, content is expensive, and up-front and infrastructure-maintenance costs are high.
  • There are training issues for many students who enroll in online courses who do not have the requisite technology skills.
  • Requires a culture change that is very difficult to bring about.
  • Not good for traditional-aged students who need socialization.
  • In some cases it can have a negative impact on retention.
  • Access to computers and broadband is very limited for those who really need it most.
  • There is a need to have 24 x 7 support.
  • There are intellectual property and course ownership issues.
  • Federal and state regulations are often based on seat time, which is not relevant to online learning.
  • There’s a strong need to have faculty incentives to develop online courses, particularly if these courses are going to be owned by the institution.
  • Some disability issues are exacerbated.
  • In some cases, people are lucky if they can get a decent dial-up connection without it being a long-distance telephone call.
  • Even with all the new interactive tools, there is something lost when compared to a face-to-face teaching and learning environment.
  • There is a technology learning curve for professors, and training takes time to implement.
  • Some institutions are unable to sell online learning as effectively as they sell traditional course enrollments.
  • Students have to re-learn how to register and participate in online courses.
  • It puts more pressure on faculty to prepare for courses, at least up-front.
  • Copyright issues may be more prevalent than in a traditional class.
  • For disaffected students (low income, minorities, first timers) online learning will not work. Without the learning support services and study skills instruction that are typically provided in face-to-face learning communities, the disaffected will not succeed in an online environment. So, for example, a community college with open admissions might be wiser to invest in people resources that help the disaffected succeed one at a time.
  • The growth of online learning might be moving toward the corporatization of higher education, whereby we are selling knowledge to customers. This, in turn, will create "Wal-Mart University" education systems where access increases but quality goes down.
  • Online learning does not apply to traditional tenure-achievement and promotion.

Overall
Finally, it was determined that, overall, each institution must decide on its own if online learning is right for their respective campus. "We are all different, and it means different things to different people," said one attendee.

Levine concluded that institutions need to ask themselves if they are going to be "a brick campus, a click campus, a bricks and clicks campus, and what is our responsibility for access?"

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