|
CONNECTING THE DOTS . . .
To paraphrase Steve Jobs,
CEO of Apple Computers, it’s impossible to connect the
dots looking forward, but it is very clear to connect
the dots looking backwards. This statement holds true
for FHSU in terms of how its institutional
infrastructure was developed over the last 14 years in
order to adequately prepare for the expansion of its
bachelor of general studies (BGS) program into China.
A Tall
Task
When Cindy Elliott was
hired in 1998 (see cover story), FHSU President Edward
H. Hammond announced that his vision for the future
included a spike in FHSU’s Virtual College enrollments
(from 600 students in 1998 to 5,000 students by 2002
when the university turned 100 years old) and a slight
decline in on-campus enrollments (from 5,600 in 1998 to
5,000 in 2002). "I thought I was being set up for
failure," says Elliott. "I knew we could not get those
kinds of numbers in our Virtual College from Western
Kansas, so we began to strategically think about what
partners we could work with."
Moving
the College of Arts and Sciences Forward
The
infrastructure-building at FHSU, however, was setting
Elliott up for success (today the Virtual College has
5,000 students and the on-campus population is near
5,000), going back to 1991 when Larry Gould was Dean of
the College of Arts and Sciences. Gould, who in 1998 was
appointed FHSU’s Provost after spending 17 years at the
university, and then Assistant Dean Lou Caplan,
spearheaded the growth of what was, at that time, an
under-utilized BGS program by building in pre-produced
and locally-developed telecourses, thereby offering the
program in a distance education modality. "It was pretty
clear to me at that time that distance education was
certainly the Third Wave in terms of where education in
the U.S. was going," says Gould. "The College of Arts
and Sciences experienced tremendous growth, and by 1998
it was the leading college in the university delivering
distance education courses."
Support
Building
In 1993, the
infrastructure building took another step forward with
the creation of FHSU’s Center for Teaching Excellence
and Learning Technology (CTELT) (www.fhsu.edu/ctelt).
CTELT is where faculty get the instructional design and
delivery support they need for both synchronous and
asynchronous distance education courses. "Having CTELT
in place early on has helped position us for success
domestically and in the international realm," says
Gould.
Faculty
Satisfaction
Basically, the early 90s
at FHSU reveal an emerging culture that was accepting of
distance education. At the same time, the formula for
faculty compensation for teaching distance education
courses was also being revamped. Faculty pay for
overload courses has increased from $600 per course
since the early 90s to between $2,200 and $3,000 per
course today, and up to $5,300 per course in the College
of Business and Leadership. "We have reached a point and
time where the overloads provided to our faculty have
become not only an expectation but almost a necessity to
a point where people are not taking jobs at other
institutions," Gould says.
Other
Factors
Gould points to a number
of additional factors that, early on, helped push FHSU
into the international realm, such as:
- Adopting a
mission-centered and market-smart strategy based
on Bob Zemsky’s research.
- Developing
support operations and risk-taking
entrepreneurship based on the predictions
professed in "Transforming Higher Education: A
Vision for Learning in the 21st Century" by
Michael G. Dolence and Donald M. Norris,
published by the Society for College and
University Planning in 1995.
- Taking a
"go-slow-to-go-fast" approach to global
expansion efforts. In other words, building
ongoing effective international partnerships is
an iterative process that takes time.
- Understanding
and closely following how global events and
developments have and are impacting
international initiatives.
- Having a
business model and academic model that makes
sense and is not impulsive. These models,
combined, "have to remain consistent with your
educational offerings and your institutional
purpose," says Gould. "If you try to begin an
initiative that is inconsistent with your
mission and vision to simply earn revenue, or
try to make the project a completely independent
operation, it won’t work - not if you are a
traditional institution of higher education."
- Agility and
flexibility also come into play. For instance,
FHSU, in cooperation with its academic officers,
suspended the TOEFL requirement for the first 40
students in the SIAS program to get things
started. "If we had not done this, the program
would have never gotten off the ground," says
Gould. "Since this was a distance education
environment, we felt we could bear any language
weaknesses a little longer than what you might
find in a face-to-face classroom."
Elliott explains that
FHSU was also nimble enough to take a risk to get the
SIAS partnership off the ground. "There were a lot of
hoops to go through," she says, "including, in addition
to the approval by the Chinese government and the
blessing of the Kansas Board of Regents, an element of
trust also came into play, especially when dealing with
such a remote and far-away place as the Henan province."
All of FHSU’s faculty credentials, course syllabi,
textbooks, etc. had to be initially pre-reviewed by
Chinese government officials and educators and all were
accepted without question.
Bringing
it All Together
Gould adds that he was
emotionally moved when he attended the first SIAS
graduating ceremony in 2002, which was modeled after a
typical U.S. university commencement, which Elliott
helped design. "When I drove up to the SIAS campus and
saw the American flag and Chinese flag side by side,
tears just about came to my eyes. As a former
international relations instructor, never in my wildest
dreams would I have thought that I would be part of two
universities that had partnered - one from Communist
China and the other from the U.S. - to deliver education
to this part of the world."
The dots were connected.
Reference:
"You’ve got to find what
you love,’ Jobs says," Stanford Report, June 14,
2005.
http://news-service.stanford.edu/news/2005/june15/jobs-061505.html |