PIECING TOGETHER THE SEARCH ENGINE PUZZLE
How to get listed inside search-engine results without paying too much, how to take advantage of free search-engine placement, and much more. MORE

SOUND ADVICE ABOUT SEO
"Everyone in higher education that is dealing online should be aware that the things they do with the source code of their Web site has an effect on where they are going to be placed within a search engine," says CEO and Founder of Ed-X.com, The Distance Learning Channel, Mark Hall, adding that figuring out how search-engine algorithms really work has become much more complicated in recent years. MORE

GOOGLE SECRETS
"Google is clearly the best general-purpose search engine on the Web," writes Tara Calishan in a recent article in PC Magazine. "But most people don’t use it to its best advantage. MORE

PBS CAMPUS DISTRIBUTING COST-EFFECTIVE, MULTI-MEDIA HIGHER ED DE COURSES WITH THE ADDED BENEFIT OF PROVIDING FREE MARKETING SERVICES
PBS Campus offers "the deal of the century," for institutions that decide to enter into a licensing agreement to use one or more of the 125 distance-education courses that PBS Campus has been distributing since March of this year to colleges and universities across the country, numbering about 600 at press time. MORE

MILITARY.COM EDUCATION SERVICE POSTS BIG NUMBERS
Distance education providers entertaining the possibility of investing in a search engine marketing program or Web-based advertising program that targets prospective enlisted-military or veteran-military students should consider calling Military.com MORE

UPDATE ON ELECTRONIC PORTFOLIOS
To get a sense of where the world of electronic portfolios (ePortfolios) is heading, Educational Pathways interviewed Darren Cambridge, a Facilitator for the Educause National Learning Infrastructure Initiative (NLII) Electronic Portfolios Community of Practice and Director of Web Projects for the American Association of Higher Education (AAHE). MORE