THE NEW WORLD OF ONLINE MARKETING FOR DISTANCE EDUCATORS:
HOW HIGHER ED INSTITUTIONS (ESPECIALLY FOR-PROFITS) AND
INTERNET-SAVVY COMPANIES ARE PROSPECTING OVER THE WEB FOR
POTENTIAL STUDENTS
Put yourself in the shoes of an adult who never completed
his or her undergraduate degree and is thinking about
returning to school. You’ve seen the television ads
promoting the University of Phoenix and understand, in a
vague sort of way, that you can earn a legitimate degree
conveniently through a high-speed Internet connection. You
want to learn more about the possibilities that exist out
there for earning a degree online, so you go to your
Internet-connected computer at home, or at work, and type
out the words "online degrees" into the Google search
engine.
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FOUR STRATEGIES TO TAKE BEFORE INVESTING IN A PORTAL SERVICE
Are you thinking about adding the services of a distance
education portal to your online marketing efforts? According
to Jeff Harmon, marketing director of the University of
Illinois Online, there are four primary strategies you
should take before investing in any of these services.
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TALLYING OF UNIQUE VISITORS BRINGS QUESTIONS
For what it’s worth, below is what nine major DE portal
sites reported to Educational Pathways as the monthly
average total of unique visitors who visit their Web sites.
When we saw a huge disparity between what Peterson’s
Distance Learning portal (a fairly recognizable brand)
reported to us and what the others reported, we asked
Peterson’s Vice President of Marketing Michael Fleischner
why the Peterson’s figure seemed so low.
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EDPATH'S GUIDE TO NINE DISTANCE-EDUCATION PORTALS
ClassesUSA.com, which is also the publisher of Succeed
Magazine, might be the granddaddy of Web sites offering a
sophisticated cost-per-lead marketing program that is known
for producing results. Two for-profits and one non-profit
institution claimed that ClassesUSA has generated
surprisingly large numbers of qualified leads, over
surprisingly short periods of time, for their
enrollment-producing efforts.
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