April 2003, Vol. 2, Issue 4
STORY OF A FOR-PROFT
To get a sense of how dramatically Capella University has
grown in recent years, one needs only to consider that in
1999 this virtual institution, geared specifically for adult
working professionals, had about 600 matriculated "learners"
(students are called learners by all Capella employees), and
today, at press time, it has more than 8,000 matriculated
learners.
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CAPELLA'S INFRASTRUCTURE
The basic organizational structure of Capella University’s
379-member operational, leadership and services staff (about
three years ago it was a 75-member staff) is comprised of
five primary departments, listed below.
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MARKET-DRIVEN FOCUS
"We start out with a very market-based approach," explains
Vice President of Marketing Dave Gilbert when talking about
Capella’s basic marketing philosophy. "We start out with who
are the learners and why are they coming to us? What do they
hope to get out of this experience?
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HOME-GROWN STUDENT PORTAL GUIDES CAPELLA LEARNERS
An important project at Capella is the on-going development
of its home-grown student portal called "iGuide," which was
launched in March of last year.
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CONSTRUCTING COMPETENCY-BASED LEARNING ENVIRONMENTS
Another key instructional methodology and strategy at
Capella is keenly focused on ultimately converting every
course (currently about 600) to support and maintain what’s
commonly known as "competency-based" or "outcomes-based"
learning.
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REVAMPED MBA PROGRAM INTRODUCES PROFESSIONAL EFFECTIVENESS
CORE
When Capella launched its newly revamped online MBA program
in October of last year, it introduced a unique component to
the program called the "professional effectiveness" core.
Its development was based on a market study conducted in
2001 of 37 companies from across the country.
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Q & A WITH JAMES WOLD, EXECUTIVE DIRECTOR OF CAPELLA'S
SCHOOL OF ED
In the January 2003 issue of Educational Pathways (EP) we
wrote about five higher education online learning programs
built around enhancing the job skills of today’s K-12
teachers and administrators. At that time, we also
interviewed James Wold, Capella’s executive director of the
School of Education, which currently enrolls approximately
1,500 students.
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