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NYU'S VIRTUAL COLLEGE BUILDING INTERACTIVE
ONLINE ENVIRONMENT
New York University (NYU) is
noted as one of the world’s leading research and
teaching centers. It is also one of the largest
private universities in the United States, with
48,000 students attending 14 schools at six
different locations in Manhattan and in over 20
study-abroad countries around the world.
One of the largest of the 14
NYU schools is its School of Continuing and
Professional Studies (SCPS) where you’ll also
find NYU’s Virtual CollegeTM. It is here that
the development of communication-rich online
teaching and learning environments, bolstered by
some of today’s latest educational technologies,
are being driven by the creative insights of
NYU’s faculty, staff and students.
There are basically two types
of courses offered by the Virtual College: 100%
online, customarily with both asynchronous and
synchronous elements, and technology- enhanced
courses that meet face-to-face and are
supplemented with such elements as online
readings, syllabi, or assignments.
The development of Virtual
College’s fully online and technology-enhanced
teaching and learning strategies "came out of
educators’ brains and ideas," says Robert
Manuel, chief information and technology officer
for SCPS. "It wasn’t the technology that came
first to get us there; it was the idea and
notion that something was missing in education
online that got us to think about what we needed
to build."
From Text-Based to Online Interaction
Manuel explains the history of web-based
classes at NYU as developing about eight years
ago when existing educational technologies
basically facilitated nothing much more than a
faster way of offering correspondence courses
that were powered by low-end platforms that
enabled simple posting of information along with
basic text-based communication tools (which is
still true today of many online education
programs).
From those initial years, the NYU online
teaching and learning infrastructure has grown
into providing "a truly interactive environment
that is larger than just the class," Manuel
claims. "We’ve built communications tools that
allow faculty to really communicate with
students, and for students to really communicate
with other students.
"We are enabling group projects; we are
enabling small online classroom interactions
like you would have on-site; we are enabling
online office hours, study groups and events -
all through a collaboration of tools that
includes the classic bulletin board and live
chat, to voice over IP and live whiteboard
expositions between faculty, staff and
students."
Docent, Centra, iChat and Home-Grown Know-How
What technology is driving all this? Primarily Docent, Centra, iChat, and a
variety of home-grown course management system
(CMS) and portal features, including a
self-built discussion board, all of which lies
beneath the Virtual College "dashboard". . .
The Centra platform is integrated with the
Virtual College dashboard, which is driven by a
customized Docent engine that brings in all
these other technologies to make the online
classroom more communicative, says Manuel,
adding that this complete system has allowed NYU
to "deploy the true interactive communication
activity we were after." The Docent platform
"starts with a base that is kind of like a
database manager," he continues, "and the front
end and APIs to bring in additional software are
all enabled once you buy the Docent software."
For the technology-enhanced courses, NYU has
some classes in Blackboard and Prometheus, but
all of these classes either have been, or are in
the process of, being migrated to the Virtual
College system platform.
Setting a Standard for Web Site Design and
Functionality
In addition to building all these teaching
and learning elements, SCPS and the Virtual
College recently rolled out an impressive new
web site. The new site is powered by a product
from the Art Technology Group (ATG) called the
Dynamo Server. ATG is a developer of online
Customer Resource Management (CRM) applications
with North American headquarters in Cambridge,
MA. The web site "enables us to do almost
one-to-one communication with people who come to
the site," says Manuel. "If you logon to the
site and opt into our system, we will know the
courses you are interested in and be able to
suggest other courses." Manuel refers to the
SCPS site’s "Interactive Advisor" function that
is prominently displayed on the front page.
"This is a walk-through of questions that ask
you how you’d like to study, when you’d like to
study, and what subjects you’d like to study. It
then builds a query off of our database of all
those courses that fit your needs."
Manuel further explains how bringing in CRM
software into the world of online higher
education is of growing interest at NYU. "We are
incorporating a lot of CRM-related functions
into the web site. There are automations that
happen through the web site that could never
happen in person." For example, newly enrolled
students automatically get a welcome e-mail.
Plus, 48-hours before the start of their
class(es) another e-mail notification is sent
out. When the course is at the halfway point "we
can communicate with the student and tell them
what courses will be offered during the next
term that are related to the courses they have
already taken. There are all kinds of management
possibilities for us to communicate with
students over time."
The Common Sense of Providing Appropriate
Information
In addition to building CRM functions, SCPS
did some student focus group studies to find out
how to better provide information to prospective
and current students on their web site.
Consequently, a new course index section has
been added to present NYU courses sorted out by
subject categories and alphabetized. This is in
addition to presenting courses by department.
The new web site also hosts a spiffy,
Flash-generated, informative Virtual College
demo that shows all the online features and
functions of a virtual class. Once inside the
demo, students can also access a printed version
of the Virtual College Student Guide in PDF
format.
The Big Picture
Looking at the overall picture of NYU’s
online teaching and learning initiatives, we
refer back to an interview we conducted with
SCPS Dean David Finney back in February, who
talked about two of the primary reasons why NYU
started the Virtual College in the first place.
The first reason was that "faculty really wanted
to do it because they thought they could do a
better job teaching if they made use of the web
as an instructional tool." Secondly "because our
students, faculty and the institution itself
were interested in decreasing our reliance on
classrooms (space can be a problem in Manhattan)
so that a class could meet throughout an entire
term but not necessarily come to a physical
space."
At the SCPS Virtual College, the operative
cliché could be "so far, so good."
NYU School of School of
Continuing and Professional Studies (SCPS)
Art Technology Group
Docent
IChat
Centra
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