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March 2002, Vol. 1, Issue 3
WEBCT GETTING READY TO RELEASE NEW PLATFORM
When reviewing what’s available in a course management
systems (CMS), today’s higher education CIO "wants a system
that integrates with their campus system and will scale to
large numbers of users," says WebCT President and Chief
Executive Officer Carol Vallone. "They want a system that
will perform in high volume. They want open standards so
they can support other technologies they have invested in,
and they want well-planned implementation. They want to be
in a position where we, the vendor, the partner, are
supporting them in preparation of their development. They
want someone who will help train their organization, and
they want a high degree of support throughout the process."
New Platform, New Name
Can and will WebCT meet the "wants" of higher education
technology builders? The proof will be in the pudding, as
they say, when during the first week of April, according to
Vallone, WebCT rolls out a "controlled release" of its new
platform, currently codenamed "Cobalt" and soon to be
announced to the public as "WebCT Vista." The new platform
will be launched with a select group of customers who have
already committed to Cobalt.
With the new platform, WebCT basically has three
generations of products: WebCT Standard Edition, WebCT
Campus Edition and Cobalt/WebCT Vista. The Standard Edition,
however, is being phased out, and a similarly priced special
version of Campus Edition, tentatively called "Focus," will
be made available to small institutions.
Migration Issues
Standard Edition users who are thinking about upgrading
to the new platform are being advised to migrate to the
Campus Edition as soon as possible in preparation for
eventually migrating to Cobalt’s set of enhanced features.
According to a white paper currently available at the WebCT
website, "the process of migrating to Campus Edition . . .
lays the technical foundation for the smoothest, fastest
migration to Cobalt . ."
"The interfaces that are in Campus Edition in terms of
APIs and integration with back-end systems - all of that
will run very similarly as it will in Cobalt," says Vallone.
"Anybody who is scaling, integrating, building out content
and focusing on student performance should get Campus
Edition now and start building out their integration. They
should start building out their content, and then they can
migrate easily to Cobalt." Vallone adds that during a Cobalt
migration institutions will be allowed to run parallel
systems until moving over completely without being charged
additional fees for running two environments.
In the meantime, a new version 3.7 of Campus Edition was
officially announced on March 4. V3.7 comes with a new
Equation Editor function and, according to company press
releases "significant enhancements to overall performance
and scalability, and expanded support for IMS standards."
Views from Two Customers
This past November, Alan Swarts, director of academic
computing services at Johnson County Community College
(JCCC), reviewed an early version of Cobalt. JCCC, which is
the third largest provider of higher education in the state
of Kansas, selected WebCT in the summer of 2000 for both its
web-enhanced and fully online courses. "I was extremely
impressed by the new system," Swarts says about the preview.
"It is a different interface but a lot cleaner, a lot more
powerful, a lot more scalable."
In particular, Swarts likes that the new platform will
allow users to post changes to an online course in one
place, at one time, and make it effective in any additional
sections of a course. "One of the limitations of most course
management systems today is if you are teaching multiple
sections of a course, the content has to be in two different
course components," he says. "With the new version, there is
shared content between sections."
Nonetheless, JCCC won’t be upgrading to Cobalt, at least
not in the immediate future. "We are going to wait," Swarts
says. "There is a sizeable price between our current Campus
Edition and the price quotes we are getting for the new
version," he says, adding that state budget cuts are having
a negative effect on his department’s purchasing power.
The University of Central Florida (UCF) - one of the
original users of WebCT, going back to 1996 when it came out
of the University of British Columbia under WebCT founder
and Professor of Computer Science Murray Goldberg - also
won’t be buying into the new platform immediately.
"We have had briefings," says Joel Hartman, UCF vice
provost for information technologies and resources. "We are
currently running the Standard Edition (which has been
licensed statewide through the Florida Virtual Campus). For
next year we are evaluating Campus Edition and are looking
to become a beta site for Vista."
Regarding the pricing of Cobalt, WebCT Marketing
Communications Director Lisa Philpott, at press time, said
there would be six pricing tiers that are based on FTEs. The
lowest range accommodates schools with less than 2,500 FTEs,
and the highest range is for schools with over 25,000 FTEs.
Cobalt will be offered on an annual subscription basis.
Exact figures were not available.
What to Expect
So what, more precisely, should WebCT customers expect to
see in Cobalt? "It’s a whole different level of framework,
architecture, integration, scale; and in terms of features,
we have added quite a bit of extensions on the features
set," says Vallone, who calls the new system more of an
"academic enterprise system" instead of a CMS.
"Cobalt architecture is designed to allow for integration
of all kinds of technologies, from back-end systems to
front-office applications," she continues, adding that
institutions have been pushing for a product and service
that can seamlessly and more easily integrate with their
current investments in technology.
Content Management
Another area of keen interest relates to content
management and what Vallone refers to as "strategic academic
advantage," or helping institutions attract and retain
students by improving the overall online learning
environment. In the area of content management, she says
Cobalt will allow users to build, tag and store content
objects and modules for sharing between courses and
programs, as well as between institutions within consortiums
or other special partnerships.
Content management also deals with providing academic
publishers with a WebCT distribution channel to distribute
digitized course materials. WebCT currently has more than
1,100 "e-Packs" that are WebCT compatible course materials,
such as video animations, sample syllabi, lecture notes,
quiz and test banks, and glossaries, that have been
digitized by many of the major academic publishers. These
e-Packs are sorted by topic, publisher and author and
searchable by title or keyword. Faculty can search through a
"content showcase" and evaluate e-Packs for free. When an
e-Pack is finally brought into a WebCT-driven class,
students purchase an access code either online by credit
card or at their campus bookstore in order to obtain the
digitized material for use inside their online class.
Student Performance Management
Vallone also talks about "student performance
management," whereby Cobalt will allow institutions to focus
on key trends within their programs. "You can track and
monitor where the student goes, how long they stay there,
and what kind of information they access," she says. "You
can literally on a day-to-day basis see how your student is
doing and provide remediation early on, right within WebCT."
Student performance can also be tracked in aggregate form,
"so that you can understand how your students are doing
overall and then you can understand the profile of the
optimal learner within your campus setting," she adds.
IMS & SCORM Standards
Another relevant piece of the CMS puzzle has to do with
software standards and conformance, in particular IMS and
SCORM. "The point of our Cobalt architecture is to really
focus on tiering down from the institution level down to the
section level, down to the department level, and doing it in
a standards-based way so that you can use content that is
from a variety of sources as long as you are adhering to
open standards," Vallone says. "IMS and SCORM are two
initiatives that we track and follow. We are involved in
tracking, monitoring and actually participating in a way
where we lead some of the subcommittees around these
standard initiatives."
Quelling a Rumor
Finally, EP asked Vallone about some nasty rumors we have
heard repeatedly about the company’s financial status. "We
have the healthiest balance sheet of any company in the
market, and we are the only company that I know of in the
e-learning space that blew away their financials last year,"
she claims. "We have capital that takes us through cash
positive into profitability. We don’t need to raise any more
money. Our customers are very clear about our position; they
are very clear about our financial stability."
WebCT
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