CASE STUDY #2 - TENNESSEE BOARD OF REGENTS ACHIEVES THE
SEEMINGLY INCONCEIVABLE
Getting 19 institutions to work
collaboratively to launch five fully online degree programs
within nine months for a statewide higher education
initiative seems like an inconceivable task, but the
Tennessee Board of Regents did just that a little over one
year ago with the help of CollegisEduprise (CE).Associate
Vice Chancellor of the Board Robbie Melton explains that a
statewide study revealed a need to provide more options to
students seeking to earn their degrees.
"We felt that if we offer another avenue, such as online
degree programs, we could help bring Tennesseans up to the
national norm, in which we are far below at this time in
terms of people with bachelor degrees."
The task was to bring together 19 culturally and
administratively different two-year and four-year
institutions. The Board needed an outside consultant, says
Melton. After evaluating seven companies, CE won a
three-year contract to help.
Implementing Plans
Eight committees were formed with representatives from
all the campuses, the governor’s office, the Tennessee
Higher Education Commission and local businesses. "They (CE)
helped to facilitate all the committee meetings; they helped
to outline the strategic and implementation plans and
identify timelines and goals," says Melton. "They also
helped us set up our students services."
"We had willing and skilled faculty members develop the
courses," says Melton. At the time, faculty were using a
wide variety of course management platforms. "We had to
collapse all that into one courseware product," which turned
out to be WebCT.
CE also developed a marketing plan that Melton says was
so successful that "we had to stop it." The Board projected
300 enrollments for the first fall 2001 semester, but the
five degree programs garnered a whopping 1,954 enrollments.
"We had to cap the courses because we did not have enough
faculty members available," Melton explains. This spring
2002 semester has seen 3,663 enrollments.
CE is hosting the server running the online programs as
well as providing 24x7 student help-desk services.
Additionally, CE "has created an assessment form that is
really outstanding to evaluate every component of our
program," Melton says.
Improving Retention Rates
What’s been learned thus far? With a course completion
success rate during the fall 2001 semester at 49 percent,
which includes drop-outs and withdrawals (the success rate
was 65 percent, excluding drop-outs and withdrawals), some
changes have been made. "We’ve implemented some new
procedures to address course retention rates," says Melton.
"We found a correlation between the number of contacts a
professor has with his students and retention. When we
looked at the number of emails and discussion postings, we
found a significant number of those classes that had low
numbers, and these classes also had low retention and high
student complaints. On the opposite end, for those students
who were successful and completed their courses, there were
high levels of email contact and discussion board postings
with the instructor."
Such data has resulted in a mandate requiring instructors
to interact more extensively and in a more timely manner
with students via direct email contact and through the
threaded discussion boards. Faculty are also being
encouraged to call students by phone.
Another area of concern entails enhancing the program’s
virtual library, which is a funding issue, says Melton. "We
have it online, and we have all the colleges participating,
but we really need more funding for more databases."
Also, they’d like to beef up their help-desk services.
"We found that even with Eduprise’s 24x7 help, they only
help when it comes to WebCT or general computing problems,
not general problems. So that’s an area where we have to go
back to the board and ask for a full-time staff member."
What’s Next?
For the fall 2002 semester, the Board will add 26
postsecondary technology centers to the group of
participating schools, and two certificate programs will go
online, one called "Computer Operator" and another titled
"Information Processing Technician." The Board also wants to
add online school of education programs to possibly help
alleviate a teacher shortage in Tennessee.
The Board will continue to utilize CE because, Melton
says, the CE staff has been "willing to listen, willing to
get into the heated issues of higher education," has been
"proactive in resolving problems in a timely manner," keeps
the program "on the cutting edge" and "because we have
developed a relationship of trust."
Tennessee Board of Regents |